Infoproduct Calculator

ROI of direct mailing existing buyers

Campaign Inputs
+2976.9% ROI
Mailers Sent(pieces)
5,000
1,000100,000
Conversion Rate(% who order)
2.0%
0.120
Product Price
$1,000
10015,000
Printing & Postage Cost(per 1,000 pieces)
$650 /M
5503,500

Projected Results

Orders Generated100
Total Revenue$100,000
Mailing Cost–$3,250
Net Campaign Profit+$96,750
Cost per Acquisition$32.50
Mailing CostTotal Revenue
$3,250$100,000

Break-even conversion rate

You need at least 0.07% conversion to cover mailing costs

0.07%

Results are estimates based on your inputs and do not guarantee actual campaign performance.